The person behind the work

Hi, I'm Rod.

I'm still in my thirties — just about.

Growing old is a privilege; growing up is optional.

Roderick Alan — black and white portrait, Neal's Yard, London
Neal's Yard, LondonPhoto — Todd Lawton

01 — Where it started

I built my own business first.

A decade ago I built my own wedding photography business — and that's the whole reason I work the way I do.

To win my own clients I had to learn the brand, the photos, the website and the ads myself — hands-on, all of it.

I learned how the pieces fit by making them fit for my own business. So I build yours the same way: as one.

02 — What drives it

Two things drive everything.

01

Creativity

So what you end up with feels like your business at its best.

02

Data

So every decision earns its place and you can see exactly what's working.

No middlemen

You work with me, start to finish.
Every email, every decision, every late tweak — me.

A direct line to the person actually doing the work.

03 — Off the clock

My wife, our daughter and our pugs. Gigs, BBQs and building LEGO while insisting it's a sound investment.

  • Home teamOne wife, one daughter, pugs (plural)
  • BBQsFive. Don't ask.
  • LEGOA sound investment, actually
Off the clock — [ pugs, BBQ or LEGO photo ]

Let's talk

Ready to build something
that works?