Terms and conditions

Last updated: 13 October 2026

These are the terms I work to. I’ve written them in plain English so you know exactly where you stand before we start. If anything’s unclear, ask me before you pay. That’s what the free chat is for.

1. Who’s who

“I”, “me” and “my” means Roderick Alan, trading as Roderick Alan (roderickalan.co). “You” and “your” means the business buying the work.

You’re buying as a business, not as a consumer, so these terms are a business-to-business contract. The consumer cancellation rules don’t apply.

If I move my business into a limited company, these terms and our agreement carry over to that company. I’ll let you know if that happens.

2. What we’ve agreed

The exact work, price, payment schedule and timings for your project are set out in your proposal, quote or invoice. Where that conflicts with these terms, the proposal wins.

You accept these terms when you confirm in writing (email is fine) or pay your first invoice, whichever comes first.

3. Prices, payment and VAT

• Prices are fixed and agreed before work starts. No hourly billing, no surprise invoices.
• I’m not currently VAT registered, so no VAT is added. If that changes, I’ll tell you before it affects anything you pay.
• Invoices are due within 14 days unless your proposal says otherwise.
• If a payment is late, I’ll remind you first. If it’s still unpaid after that, I can pause work until it’s sorted. I reserve the right to charge statutory interest under the Late Payment of Commercial Debts (Interest) Act 1998.

4. Websites

4.1 Paying for your site

You can pay in full, or spread the cost interest-free over 3 or 6 months. Your proposal sets out the schedule. The first payment is due before I start.

A payment plan is a commitment to the full price, not a monthly subscription. If your site launches before the plan ends, the remaining payments are still due on schedule.

4.2 What’s included

Your proposal lists the pages, features and content included. I write the words, design the site and build it. You’ll see it take shape and can give feedback along the way.

Changes within the agreed scope are part of the price. New pages, new features or a change of direction after we’ve agreed the plan are extra, and I’ll quote for them before doing anything.

4.3 What I need from you

Timelines depend on getting answers, approvals, logins and anything only you can provide (like photos or reviews) in good time.

If a project stalls for more than 60 days because I’m waiting on you, I may invoice for the work done so far. We’ll then agree a new start date when you’re ready.

4.4 Launch and aftercare

When you approve the site for launch, the build is complete. After launch you get a walkthrough video so you can update it yourself, and 30 days of aftercare. If anything isn’t working as agreed during that time, I’ll fix it at no extra cost.

4.5 Owning your site

Once your site is paid for in full, you own the design, the words I wrote for it and the content. No lock-in. Until then, I hold the rights and you have a licence to use it as long as payments are up to date.

Some themes, plugins and tools (including the page builder) are licensed through me. They stay active while you’re on a care plan. If you leave, you may need to buy your own licences. I’ll tell you which ones and help you move.

Hosting, your domain name and third-party services are your responsibility unless your proposal says otherwise. I’m not responsible for outages or changes made by those providers.

4.6 Showing your site

Once your site is live, I may show it in my portfolio and on my website. If you’d rather I didn’t, tell me and I won’t.

5. Care plans

• Care plans start from £50 a month and include up to an hour of my time each month for updates, fixes and small changes. Your plan sets out exactly what’s covered.
• Unused time doesn’t roll over to the next month.
• Anything bigger than your monthly time, I’ll quote for before starting.
• Care plans are paid monthly in advance and run month to month. Either of us can end one with 30 days’ written notice.
• If your site needs urgent work outside the plan (for example after a change by your host), I’ll tell you the cost before doing it.

6. Ads management

6.1 Fees and ad spend

My management fee and the length of the arrangement are set out in your proposal. Where an offer is paid upfront for a fixed period, it covers that whole period.

Your ad spend is separate. You pay it directly to Google, Meta or Microsoft, using your own payment method in your own ad account. It’s never included in my fee, and I don’t pay, guarantee or refund it.

6.2 Your accounts

Your ad accounts stay yours. You give me access to manage them, and you keep full ownership of the accounts, the data and the history when we finish.

6.3 Results

I’ll use skill, care and good practice, and I’ll report on how things are going. I can’t guarantee a particular number of leads, sales or a return. Results depend on things outside my control, like your market, competition, pricing, your website and changes the ad platforms make.

Day-to-day decisions about how campaigns are set up, tested, paused and adjusted are mine to make unless we’ve agreed otherwise. I’ll always explain my thinking if you ask. Sometimes a pause is the right call, for example to fix tracking or rework an ad. That’s part of managing a campaign, not a break in service.

6.4 Platform rules

All ads have to follow the platforms’ rules and the law. I’ll do my best to keep your ads within them, but I’m not responsible for a platform’s decision to reject an ad or restrict an account.

You’re responsible for making sure the claims in your ads are true and that you have the right to use any images, logos or content you give me. If a claim is made against me because of something you supplied, you agree to cover it.

7. Branding and photography

Where your project includes branding or photography, your proposal sets out what’s delivered and how many rounds of changes are included. Further rounds are quoted separately.

For photography, I keep the copyright and you get a licence to use the images for your business. Edited images are supplied and RAW files aren’t, unless we agree otherwise.

8. Refunds and cancellations

Because work starts as soon as you book, payments for work already done aren’t refundable. That includes planning, writing, design, setup and any time I’ve set aside for your project.

If you cancel a project partway through, you pay for the work done up to that point. Any payments already made towards it are kept against that work. If you’re on a payment plan, the remaining instalments for work already done are still due.

If I can’t finish your project for reasons on my side, I’ll refund anything you’ve paid for work I haven’t done, and hand over everything completed so far.

Being disappointed with results, on its own, isn’t grounds for a refund as long as the agreed work has been delivered. If you’re unhappy with how anything’s going, tell me early. I’d much rather fix it with you than have you sit on it.

9. Working together

I’m a one-person business, so I’m not on call. I reply to messages within one working day, usually sooner. My working days may vary, and I’ll let you know if I’m away for longer.

I’ll be straight with you and I expect the same in return. I can pause or end our work if communication becomes abusive, threatening or repeatedly hostile, or otherwise makes it impossible to work together professionally. If that happens, section 8 applies to what’s been paid and what’s owed.

10. Confidentiality and data

We’ll both keep each other’s non-public business information private, unless the law requires otherwise.

Where I handle personal data on your behalf (for example, enquiries that come through your website or lead forms), I’ll only use it to do the work you’ve asked for and will keep it secure in line with UK GDPR. You’re responsible for having a privacy policy and a lawful basis for collecting that data.

11. Liability

My total liability to you for any claim is limited to the fees you’ve paid for the specific service the claim relates to.

I’m not liable for loss of profit, loss of business or any indirect loss. Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that can’t be limited by law.

12. Things outside our control

Neither of us is responsible for delays caused by things we can’t reasonably control, such as serious illness, a platform or hosting outage, or extreme weather. If it happens, we’ll let each other know and agree a new timeline.

13. The legal bits

These terms, together with your proposal, are our full agreement and replace anything discussed before. They’re governed by the laws of England and Wales, and the courts of England and Wales have jurisdiction.

I may update these terms from time to time. The version that applies to your project is the one in place when you accepted it.

Questions about any of this? Email hello@roderickalan.co.