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Roderick Alan
Web designer for service businessesNew Forest · Hampshire · UK

Your business grew up. The setup around it didn't.

I design, write and build websites for service businesses that have outgrown the DIY version. One person, the whole job, from £3,000.

Hundreds of websites built · Interest-free payment plans

Copywriting includedInterest-free paymentsYou own your siteFixed pricesMobile-first designGoogle · Bing · Meta adsOne person, the whole job

[02] Sound familiar

You didn't get it wrong. You outgrew it.

Rod's workspace: a curved monitor, mechanical keyboard and framed prints, in black and white

The site you've got probably made sense when you set it up. A template, a long weekend, maybe a mate who knew WordPress. It did the job.

Then the business grew and the website stayed where it was. Now it undersells you, and you wince a bit when you send people to it.

That's a good problem to have. It means you're ready for something built properly.

[03] Bottlenecks

The bottlenecks, removed.

A website should work for you the way you always hoped it would. Here's where the old one usually gets stuck, and what changes.

01You're stuck staring at a blank page, writing the words yourself.I write every word. You check it sounds like you.
02It doesn't say clearly what you do, so people move on without telling you.Every page has a job, written for a stranger landing on it cold.
03Your inbox fills up with time-wasters.An enquiry form that qualifies. Fewer time-wasters in your inbox.
04Changing anything means emailing someone and waiting.A walkthrough video so you can update it yourself.
05It's slow and awkward on a phone.Looks and works properly on phones, where most of your visitors are.

[04] What you get

One person. The whole job.

A.

I write the words.

No blank page handed back to you. I interview you, then write every word so it sounds like you on a good day.

B.

Designed from scratch.

No themes, no templates. It's designed around your business and the people you want to work with.

C.

Built to bring in enquiries.

I've run ads for years, so I know what a page needs to do when a stranger lands on it. Every page has a job.

[05] How it works

Four steps, no surprises

Typical timeline: 3–4 weeks from signed-off words.

  1. A 20-minute chat.

    We see if we're a fit. If we're not, I'll say so.

  2. Strategy and words.

    We work out what the site needs to do, then I write it.

  3. Design and build.

    You see it take shape and give feedback along the way.

  4. Launch and handover.

    It goes live, you get a training video and 30 days of aftercare.

[06] Kind words

“[Short testimonial.]”
[NAME, BUSINESS. CONFIRM]
“[Short testimonial.]”
[NAME, BUSINESS. CONFIRM]

[06] What it costs

From

£3,000

Websites start from £3,000. Pay in full, or spread it interest-free over 3 or 6 months.

You'll know the full price before anything starts. No hourly billing, no surprise invoices.

See what's included →

Let's see if we're a fit

A free 20-minute chat, zero pressure. I won't be chasing a yes on the call. If we're not right for each other, I'll tell you. If we are, you'll know.

Book a chat →
Rod, the one-person studio behind Roderick Alan, in Neal's Yard, London