91%of UK searches go through Google
Google Ads
Catches people who are already searching for what you do, at the moment they want it. For most local services, this is where to start.
Google & Meta ads · Hampshire and nearby
Ads run by a nerd, not an agency.
Three months of Google or Meta ads, set up and run by the person who actually does the work. £1,000, paid upfront. Your ad spend goes straight to the platform, never through me.
[01] The problem
Most small-business ads quietly waste money
Boosted posts that reach the wrong people. Campaigns nobody has touched in months. Tracking that counts page views instead of enquiries. You can’t tell what’s working, so you can’t fix it.
I keep it simple: one clear goal, ads that match the page people land on, and tracking that shows which ads bring in real enquiries. Then I check in every week and keep making it better.
[02] Where they are
Be where people already look
Most people pick who to call from a search result or a scroll. These are the three places that matter in the UK, and what each one is good for. On the call we'll pick the one that suits you.
1 in 5UK desktop searches happen on Bing
Microsoft Ads
Bing search, usually with cheaper clicks and lots of people searching from a work computer. Worth adding once Google is working.
55.5msocial media profiles in the UK
Meta Ads
Facebook and Instagram reach people before they start searching. Good for anything visual, seasonal or a bit of an impulse buy.
Sources: Statcounter, UK search engine share, September 2026. We Are Social and Meltwater, Digital 2026: The United Kingdom.
[03] Included
What £1,000 gets you
- A proper setupI audit what you’ve got or build the account from scratch, with the right structure from day one.
- Tracking that worksEnquiries, calls and bookings tracked properly, so we know which ads earn their keep.
- Ads written by meHeadlines, copy and creative direction from someone who writes for a living.
- Targeting that fitsThe right people in the right places, whether that’s your town or the whole county.
- Weekly checksI look at it every week and make changes, not once a month when the report is due.
- A report you can readA short monthly summary in plain English: what happened, what it cost, what’s next.
- A straight answer about your websiteIf your website is what’s letting the ads down, I’ll tell you. It’s what I do most.
[04] How it works
Four steps, three months
Paid upfront · ad spend separate
A 20-minute chat.
We talk through your business and whether ads make sense. If they don’t, I’ll say so.
Plan and pay.
We agree the goal, the platform and a sensible budget. You pay the £1,000 and we’re off.
Set up and launch.
I build the tracking and the campaign. You approve the ads before anything goes live.
Run, test, report.
Three months of weekly improvements and a plain-English report every month.
[05] Limited spaces
I only take on a few at a time
I’m one person, not an agency with a team of juniors. When I’m full, I pause the offer rather than spread myself thin. If it’s closed when you get in touch, I’ll tell you when the next space opens.
It works: The Wellbeing Barn has had over 100 enquiries through its website since March, with a rebuilt site and restructured Google Ads behind it.
See the project →
[06] FAQ
Is the ad spend included?
No. You pay Google or Meta directly, with your own card, in your own account. My £1,000 is for the work.
How much should I spend on ads?
It depends on your area and what a customer is worth to you. We’ll agree a sensible starting budget on the call, and I’ll tell you honestly if it’s too low to work.
Google or Meta?
Google catches people already searching for what you do. Meta reaches people before they start looking. We’ll pick the one that fits your business on the call.
What happens after three months?
We look at the results together. If it’s working and you want to carry on, we’ll agree what’s next. Nothing renews automatically.
Do I need a new website?
Not necessarily. But if your site is what’s stopping the ads from working, I’ll tell you straight.
Who owns the ad account?
You do. Everything stays in your account, so you keep the data and the history if we stop.
Grab one of the spaces
A free 20-minute chat, zero pressure. If ads aren’t right for you yet, I’ll tell you, and tell you what would be.
Book a chat →