Blog · Websites, ads and photos

Straight answers for small businesses

What websites cost, which ads are worth it, and what actually brings in enquiries. Written by me, from the work I do every week.

How much does a website cost in the UK?

The honest answer, from someone who sells them. What you get at each price, what changes the cost, and how to work out what you actually need.

They do different jobs. One catches people already looking, the other finds people who aren't yet. Here's how to pick the right one first.

It was fine when you started. Now it's the quiet one in the corner. Seven signs it's time for a proper website, and one sign it isn't.

A skin clinic in Hampshire, a calmer website, real photography and restructured Google Ads. Here's what we did and what's happened since.

Traffic usually isn't the problem. It's one of five things, and most of them can be fixed without starting again.

There's no magic number, but there is a way to work it out. Start with what a customer is worth, not what feels comfortable.

When ads don't bring in work, the ad is rarely the problem. It's usually the tracking, the page people land on, or both.

The Boost button is designed to be easy, not to get you customers. Here's what you give up, and when boosting is actually fine.

DIY builders are brilliant for getting started. Here's where they start to cost you, and how to tell if you've reached that point.

People can spot a stock photo in a second, and it tells them nothing about you. Why real photos matter, and how to get them without a big budget.

A free 20-minute chat, zero pressure. Tell me what's not working and I'll tell you honestly whether I can help.