Approach
Hi, I'm Rod
Sixteen years ago I started a wedding photography business. I couldn't afford to hire anyone, so I learned the lot: the website, the branding, the copy, the ads.
Some of it I got wrong. Most of it I eventually got right. The business worked, and I realised the bit I enjoyed most was making everything fit together.
That’s what I do now. I build websites for service businesses, and I do the whole job myself so nothing gets lost between people. That includes the photography: after sixteen years behind a camera, the pictures on your site can be properly yours, not stock.

[01] Principles
How I work
- 01
I'll be straight with you.
If something won't work, I'll say so before you've paid for it.
- 02
You deal with me.
Not an account manager, not a junior, not a freelancer I've subcontracted.
- 03
Words come first.
A good-looking site that says nothing doesn't bring in work.
- 04
Fixed prices.
You know the cost before we start.