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Roderick Alan

Fully remote · UK-wide

Websites for service businesses that have outgrown the DIY version

I design, write and build custom websites for UK businesses. One person, start to finish, fully remote. From £3,000.

[01] The problem

Your website should be your best salesperson

Right now it's probably the quiet one in the corner. It was fine when you started, but the business has moved on and the site hasn't.

People check you out online before they get in touch. If the site looks dated or doesn't say clearly what you do, they move on without telling you.

[02] What you get

One person. The whole job.

A.

I write the words.

No blank page handed back to you. I interview you, then write every word so it sounds like you on a good day.

B.

Designed from scratch.

No themes, no templates. It's designed around your business and the people you want to work with.

C.

Built to bring in enquiries.

I've run ads for years, so I know what a page needs to do when a stranger lands on it. Every page has a job.

[03] Remote

Working together from anywhere in the UK

We'll do everything over video calls and email. You'll get a clear timeline at the start and an update every week, so you're never wondering where things are.

I've worked with clients all over the world, and none of them needed to meet me in person to get a site they love.

Rod's workspace: a curved monitor, mechanical keyboard and framed prints, in black and white

[04] Included

Everything you need to go live

  • Strategy sessionWe work out who the site is for and what it needs to do before anything is designed
  • CopywritingI write every word. You check it sounds like you
  • Custom designDesigned from scratch around your business. No themes
  • Mobile-first buildLooks and works properly on phones, where most of your visitors are
  • SEO foundationsPage titles, descriptions, structure and speed set up so Google can read it
  • Enquiry form that qualifiesFewer time-wasters in your inbox
  • Privacy-friendly analyticsSimple stats you'll actually look at
  • Handover and trainingA walkthrough video so you can update it yourself
  • 30 days aftercareAnything that breaks or needs tweaking in the first month, sorted
  • You own itNo lock-in. The site, domain and content are yours

[05] Price

From

£3,000

Most projects land between £3,000 and £5,000, depending on the number of pages and what it needs to do. Or spread it interest-free over 3 or 6 months.

You'll get a fixed price before anything starts. No hourly billing.

See what's included →

[06] How it works

Four steps, no surprises

Typical timeline: 3–4 weeks from signed-off words.

  1. A 20-minute chat.

    We see if we're a fit. If we're not, I'll say so.

  2. Strategy and words.

    We work out what the site needs to do, then I write it.

  3. Design and build.

    You see it take shape and give feedback along the way.

  4. Launch and handover.

    It goes live, you get a training video and 30 days of aftercare.

[07] Proof

Work I'm proud of

See all nine projects →
The Wellbeing Barn website, desktop view

Skin clinic · Hampshire

100+ enquiries since March

See the project →
Jack Kempton Golf website, desktop view

Golf coach · Southampton

57 enquiries in four months

See the project →
Amalfi Ristorante & Pizzeria website, desktop view

Restaurant · Hythe

Around 1,000 visitors a month

See the project →

[07] FAQ

From £3,000. Most land between £3,000 and £5,000. You'll get a fixed price after our first chat.

Yes. You can spread it over 3 or 6 months, interest-free, with no extra fees. The total stays the same.

No. I interview you and write it all. You just check it sounds like you.

Usually 3–4 weeks once the words are signed off. The bit that slows things down is normally waiting on photos or feedback.

WordPress, which means you're never locked in. Any decent developer can pick it up later.

Yes. You'll get a training video showing how to change text, photos and blog posts.

I can, through an optional care plan from £50/month. It covers hosting, updates, backups and a monthly allowance of small changes. Or you can host it yourself.

You'll see it early and give feedback at each stage, so there's no big reveal at the end. Two rounds of changes are included.

Yes, once the site is live, if you want them. No pressure.

Let's see if we're a fit

A free 20-minute call, zero pressure. I won't be chasing a yes on the call. If we're not right for each other, I'll tell you. If we are, you'll know.

Book a chat →
Rod, the one-person studio behind Roderick Alan, in Neal's Yard, London